Caf Ideas to Increase Your Profits
One of the best investment ventures you should consider is the caf business. Although you expect to make profits from your investment, it’s not a walk in the park. You may not entirely rely on the basic profit-making ideas. The approach you use will determine the success or failure of your caf business. By reading this article, you will learn some of the caf ideas to increase your profits.
First, pay attention to the counter sales to ensure that you maximize on them. You should have enough stock at the checkout counter and your staff should know how to sell them. Ensure that you research the best-selling products in your area. You should sell products that will not give your customers hard time using and understanding. Besides, avoid customized options and sell at reasonable prices because no one is going to make an impulse buying if the products are overpriced. Also, sell retail items. Consider adding merchandise such as reusable coffee mugs especially for customers who are loyal to your brand. The products you sell should match the environment and locations of the customers.
The other factor you should consider is to linger or not to linger. There are customers who will order a cup of coffee and stay at your restaurant for long hours, probably glued on the laptop. In case it is not off-peak, they may take a seat away from the purchasing customers. Besides, consider offering gift cards. Remember that coffee shop gift cards are the fourth most popular type of gift card and if you haven’t started offering them, you are missing every time a loyal customer has a birthday.
Consider introducing booze. It is likely that customers will spend more when alcohol is on the menu. The moment a customer purchases the first bottle, they are likely to order more. The best time to introduce beer or wine is during slow-down. Your customers with lactose intolerances will lose your place if you sell soymilk and almond milk. Buying coffee bean in wholesale is advantageous because you will be able to save a lot of money.
Getting on Instagram is another way of marketing your business. Work with a social media manager who has the skills to curate an on-brand grid theme. Be tolerant to customers who want to take pictures in your restaurant. You can also increase sales by involving the community. Apart from showing up at community events, you can as well show up with free samples.